• by Admin

84% of People Store Sensitive Data Digitally! Is That Safe?

In today’s digital age, storing important data on devices or in the cloud has become the norm. From work documents and financial data to personal information, everything is kept in one place: our gadgets.

But there’s one fact that really makes you stop and think.

According to research by Kaspersky, about 84% of users store sensitive data digitally. Among younger people, the figure is even higher.

Convenient? Definitely.

Safe? Not necessarily.

We All Do It (Whether We Realize It or Not)

Take a look at what’s on your phone or laptop right now.

Chances are, you’ll find:

• A scanned copy of your ID card or passport

• Bank account or transaction data

• Important work documents

• Personal photos or files

Without realizing it, we’ve “moved” nearly every aspect of our lives into the digital world.

And the more data we store, the greater the risk.

Real Risks That Are Often Underestimated

Many people feel secure because their data is stored on personal devices or in the cloud. However, there are several risks that are often overlooked:

1. Data breaches when accounts are hacked

2. Lost or damaged devices result in data loss

3. Weak or reused passwords

4. Over-reliance on the cloud without additional protection

The problem isn’t with digital technology itself, but with how we secure it.

Be careful! For companies, the impact could be much greater!

If the risks are significant at the individual level, the consequences at the business level can be far more serious:

• Customer data breaches

• Financial losses

• Operational disruptions

• Decline in public trust

At this point, security is no longer just an IT issue—it has become an integral part of business strategy.

Kaspersky's Solution: Security That Doesn't Cut Corners

Given the complexity of today’s threats, Kaspersky offers a more comprehensive approach. It’s not just basic protection, but layered security that works together seamlessly.

✔ Endpoint Protection (More Than Just Antivirus)

Protection for all devices:

• Real-time threat detection

• Protection against malware and ransomware

• Ideal for work environments with multiple devices

✔ Data Encryption (Your Data Stays Secure, Even If It’s Leaked)

With encryption:

• Data cannot be read without authorized access

• Secure even if the device is lost

• Protects sensitive company information

✔ Password & Access Management

Solving common problems:

• Weak or reused passwords

• Insecure password storage

With a more structured and encrypted system.

✔ Advanced Threat Protection (ATP)

For invisible threats:

• Detection of hidden attacks
• Threat pattern analysis
• Rapid response before significant impact
  
  

✔ Security Awareness for Teams

The fact is, many incidents occur due to human error.The solution:

• Cybersecurity training

• Phishing simulations

• Employee education

Not Just Tools, But Security Strategies

What sets Kaspersky’s approach apart is its focus on layered protection, rather than a single solution.

Starting with:

Everything is designed to protect one another.

Conclusion: Practicality Is Important, But Safety Is Essential

The figure of 84% isn’t just a statistic—it’s a real-world snapshot of how we live today. And behind all that convenience lies a tremendous responsibility: protecting your data as your most valuable asset.

Without the right protection, the risks extend beyond data loss to include trust, reputation, and even the business itself.

It’s time for your company to focus not only on digitalization but also on its security. With solutions from Kaspersky, you can build a security system that is not only robust but also integrated.

Start evaluating your data security today, before risks materialize. Consult with Perkom Now!

Author: Ghea Devita

Marketing Communication PT Perkom Indah Murni