• by Admin

IBM reveals AI trends that will change the business landscape in Asia-Pacific

Artificial intelligence (AI) is no longer just a technology of the future, it is part of today's business strategy. IBM has identified five key trends that will shape the way companies operate in Asia-Pacific by 2025.

From customer experience to sustainability, AI will play a key role in improving efficiency, cutting costs and creating new opportunities. If your business wants to stay relevant and competitive, understanding and adopting these trends is a step that cannot be delayed.

1. AI and Customer Experience: Limitless Personalization

Modern customers want fast, relevant and personalized interactions. AI will increasingly play a role in creating a more intuitive customer experience by automating services, understanding individual preferences and providing faster solutions.

IBM Watson Assistant enables businesses to provide more responsive customer service through an AI-based chatbot that can understand the context of the conversation. Meanwhile, IBM Watson Discovery is able to analyze large amounts of customer data to provide deeper insights, increase loyalty, and accelerate problem resolution.

How does it impact business?

1. Faster and more accurate customer service.

2. Increased customer satisfaction with a more personalized experience.

3. Reduce the workload of the customer service team.

2. Lighter and More Efficient AI: Smart Technology with Lower Power Consumption

AI development no longer focuses solely on intelligence, but also on efficiency. Future AI models are predicted to be lighter, faster, and more energy efficient, allowing businesses to utilize these technologies without having to spend heavily on infrastructure.

IBM comes with watsonx.ai, a generative AI platform designed to deliver maximum results with minimal resources. Meanwhile, IBM Cloud Pak for Data helps companies manage data more efficiently, making AI processing faster and more cost-effective.

How does it impact business?

1. Reduce AI operational costs without sacrificing performance.

2. Ensure businesses can utilize AI with a lighter infrastructure.

3. Support sustainability initiatives with lower power consumption.

3. AI and Humans Working Together: Not Replacements, But Partners

One of the biggest concerns about AI is the potential replacement of human labor. However, recent trends suggest that AI will be used more to help humans complete routine tasks, allowing them to focus on more strategic and creative work.

IBM brings solutions such as IBM Robotic Process Automation (RPA) to automate administrative tasks, as well as IBM Watson Orchestrate, which acts as a digital assistant to help with everyday tasks. With these technologies, AI does not replace humans, but rather amplifies their productivity.

How does it impact business?

1. Improve efficiency by automating repetitive tasks.

2. Allows employees to focus on innovation and decision-making.

3. Increases job satisfaction with a more balanced task load.

4. AI for Sustainability: Smart Solutions for a Greener Future

Sustainability is now a top priority for many companies. AI will play a big role in helping businesses reduce their carbon footprint, optimize energy use and manage resources more efficiently.

IBM presents IBM Envizi ESG Suite, an AI-based platform that helps companies measure and manage their environmental impact. IBM Turbonomic also enables optimization of cloud resource usage, reducing power consumption and ensuring operational efficiency.

How does this impact business?

1. Reduce energy consumption and operational costs.

2. Helps companies achieve sustainability targets more effectively.

3. Enhance business reputation with environmentally friendly practices.

5. AI and Upskilling the Workforce: Ready for the Digital Future

Technological advancements mean that the workforce must constantly evolve. Companies need to invest in training and digital skills development to enable their employees to work with AI and other advanced technologies.

IBM offers IBM SkillsBuild, an AI and digital training platform designed to upskill the workforce. In addition, IBM AI Academy provides specialized training for companies that want to ensure their teams are always one step ahead in the digital world.

How does this impact business?

1. Maintain company competitiveness with a more skilled workforce.

2. Ensure employees are ready for the technological challenges of the future.

3. Reduce skill gaps in the organization.

---

Don't get left behind, start your business AI transformation now!

AI is not just about technology, it's about how businesses survive and thrive in the digital age. The above five trends will shape the future of business, and those who adapt first will have a huge competitive advantage.

IBM has ready-to-use AI solutions to help businesses improve efficiency, strengthen customer relationships, and innovate faster. Don't wait until it's too late! Contact us now to get a free consultation and start the first step in your business's AI transformation. 

Author: Ghea Devita

Marketing Communication, PT Perkom Indah Murni.